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The Rise of Latin Pop Music

The Rise of Latin Pop Music

Video Channel: SyrebralVibes

The Rise of Latin Pop Music
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Over the last couple of years, Latin music has emerged as a major commercial power in North America. Its growth has been stunningly quick. It took just 3 years for the number of Spanish-language song on the Hot 100 to jump from 4 to 19. The sudden mainstream popularity of Latin artists has put them in a position where they can have their pick of English-language singers or rappers to feature on their songs. It’s a great position to be in. But despite the rapid influx of money and streaming numbers for Latin pop singers and rappers, many people are worried about what this might mean for the legacy of the Latin music tradition.

On the surface, the sudden popularity of Latin pop music seems like an all-around positive development. Latin musicians and companies are working with some of the biggest artists in the world, making money and receiving recognition for their hard work. The most popular Latin musicians receive streaming numbers in the billions and tour around the world. So why are people concerned about this?

Well, it’s kind of complicated. Industry figures and closer listeners are concerned that Latin music’s recent rise in popularity is too heavily focused on what listeners call the “urban” style, a classification that primarily encompasses reggaeton and trap music. In the last couple of years, trap’s popularity has completely taken over pop music globally, but Latin music is suffering especially worse than many other markets.

Most popular latin artists today include, Bad Bunny, J Balvin, Luis Fonsi, Daddy Yankee, Rosalia, and more.

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